Virgin Atlantic selects Amperity for AI-powered customer data platform

Amperity, the enterprise customer data platform (CDP) providers, has announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth. Virgin Atlantic looks after a vast amount of customer data generated from digital touchpoints and offline transactions throughout the customer journey. As part of its ongoing data transformation, the travel company will use the CDP to create a personalised ecosystem and improve the digital experience. Amperity offers an AI-powered platform to create unified