Singapore Airlines has signed a year-long advertising and sponsorship deal with Discovery Networks UK. The partnership aims to push the airline’s brand across on-air and online platforms via a co-branded luxury travel microsite linked to Discovery’s new UK and Ireland website. The site will include articles on the latest cabin products and destination guides and will promote a quarterly competition that will also be highlighted on the TV channel. SIA also plans to launch a series of TV ad showcasing exclusive features.

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