New brand and livery for Alitalia

Alitalia has introduced a new brand, new aircraft livery and new visual identity. The airline also announced product upgrades across all classes of service on its international widebody fleet with the aim of repositioning itself as a leader in superior service and a powerful ambassador for Italy. “The new livery presented today marks a major milestone in the history of one of the most iconic Italian brands in the world,” said Luca Cordero di Montezemolo, Chairman of Alitalia. “We have also unveiled the results of the outstanding work to create more comfortable interiors and to introduce a strong, innovative service