China Southern deal

China Southern Airlines announced over the weekend that it will sponsor the Sydney Festival for the next three years from 2013. “China Southern’s $600,000 sponsorship of Sydney Festival 2012 was the airline’s largest single marketing initiative in the Australian market, and came about because the airline saw Australia not just as a very important source of travellers to China but also to the rest of the world on its global network. China Southern will also continue the sponsorship of the Sydney Festival for the next three years,” said Tan.