Virgin Australia selects Sabre as its preferred NDC IT technology provider

Virgin Australia has selected Sabre to power its future New Distribution Capability (NDC) connection. Virgin Australia will be using Sabre’s NDC IT capabilities, together with its Global Distribution System (GDS). “It was vital to us that we chose the right, future-focused technology partner to enable us to create tailored, customised offers in real time, and position those offers in the right distribution channels at the right time, to the right travellers,” said Dave Emerson, Chief Commercial Officer, Virgin Australia. “Investing in our distribution and retailing capability is crucial to enable a modern airline retailing strategy that’s fit for purpose for