FLY91 has partnered with IBS Software, with the regional Indian airline adopting IBS’ omni-channel iFly Res commerce platform for booking flights. “Delivering a simple and slick reservation experience will be a critical part of our success as we look to inspire a new demographic of air passengers,” explained Prasanna Subramaniam, CTO at FLY91. He added that the software solution would provide “the ability to react to market dynamics in real time to keep costs down”. IBS Software’s platform will be used to ‘deliver a simple, efficient and cost-effective experience’ adds FLY91, with the real-time ‘dynamic and personalised pricing capabilities’ a

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