UK outbound travel takes off; inbound subdued

New research from the World Travel & Tourism Council (WTTC) and its knowledge partner ForwardKeys, shows forward flight bookings for UK outbound travel has bounced back while inbound has largely failed to take off. The pent-up desire to travel shows in forward flight booking data for UK holidaymakers who are flocking to family favourites, such as Turkey (up 53%) and Greece (up 51%) over the busy summer period, compared to pre-pandemic figures. Spain, a long-time summer favourite and the most popular destination overall for sun-seeking British travellers, is also performing well and ahead of pre-pandemic levels (up 1%). Research also