Cathay Pacific revamps corporate loyalty programme

Cathay Pacific has revamped its self-service corporate loyalty programme and travel management platform Business Plus, geared towards small and mid-sized companies (SMEs). Cathay’s Business Plus members now can earn Asia Miles from Cathay’s loyalty programme for their company Business Plus account, which can be used to redeem rewards such as Cathay Silver membership and lounge passes for the organisation’s travellers. Asia Miles also can be transferred to any employee’s individual Cathay account. Stephen Lawson, vice president of global sales, Cathay Pacific said: “Cathay is committed to constantly enhancing our customer experience and product offering. After this important upgrade, we have even