Asia’s ASA Group and L’VOYAGE agree merger

Eleanor Steed
By Eleanor Steed May 30, 2018 16:43

Asia’s ASA Group and L’VOYAGE agree merger

Asia’s business aviation specialists, the ASA Group and L’VOYAGE, are to merge their operations, capitalizing on the region’s double-digit growth for private jet charter and on-the-ground services.

They will combine under a new brand – ALLAVITA – meaning ‘towards a good life’, reflecting that private jet usage in the region is shifting with more high net worth, younger individuals chartering for leisure than ever before.

ALLAVITA Holdings will hold interests in ASA’s ground handling supervision, security, protection and luxury concierge services, plus L’VOYAGE’s expertise in travel curation and private jet charter activity.  L’VOYAGE will take over all charter and luxury services activity, with ASA focusing on handling, permits and security.

The combined business will merge staff from both companies and continue to have its HQ in Hong Kong, plus offices in China, Thailand, Singapore, Malaysia, Indonesia and The Philippines.

Since 1999 ASA, founded by chairman Simon Wagstaff, has focused on FBO and charter service, security knowledge, travel risk management, including journey planning and lifestyle service.  Simon will oversee all operational expertise as chairman of ALLAVITA, ASA Group and L’VOYAGE, supported by his long serving senior management colleague Julie Ambrose, who becomes Chief Operating Officer.  L’VOYAGE founder, Diana Chou, will continue to be chairman of her DGA Group, overseeing the business’ unique bespoke customer relationships and data technology of her aviation portfolio.

“Over the next six months we are looking forward to consolidating our sales and on-the-ground operations to offer our clients a wider range of services in Greater China and South East Asia,” added Simon Wagstaff.

Eleanor Steed
By Eleanor Steed May 30, 2018 16:43