ST Engineering adopts masterbrand for its subsidiaries

ST Engineering is undertaking a group-wide branding exercise to firstly, adopt a single brand approach by harmonising all its corporate brands by using “ST Engineering” as a masterbrand, and secondly to align the nomenclature of its subsidiaries’ company legal names with that of “ST Engineering”.  The brand harmonisation and alignment of company legal names will take effect from 1 June 2018 in a phased approach. ST Engineering states that this brand harmonisation will help drive higher brand visibility and position the Group for greater commercial impact and marketing presence as it expands into new global markets and industry segments. “A