Asia’s business aviation specialists, the ASA Group and L’VOYAGE, are to merge their operations, capitalizing on the region’s double-digit growth for private jet charter and on-the-ground services. They will combine under a new brand – ALLAVITA – meaning ‘towards a good life’, reflecting that private jet usage in the region is shifting with more high net worth, younger individuals chartering for leisure than ever before. ALLAVITA Holdings will hold interests in ASA’s ground handling supervision, security, protection and luxury concierge services, plus L’VOYAGE’s expertise in travel curation and private jet charter activity.  L’VOYAGE will take over all charter and luxury

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