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Ryanair unveils 2017/18 “Always Getting Better” plan

Ryanair has unveiled its 2017/18 customer experience improvement plan which forms Year 4 of its “Always Getting Better” (AGB) programme, including service, digital, ancillary and inflight developments. The new initiatives to be rolled out over the coming year include:

•    Connecting flights – on Ryanair’s network, then on other airlines
•    Even lower airfares and more of them
•    New bases (Frankfurt Main, Naples) and improved schedules
•     “My Ryanair” Phase 2 – improved profile, offers and incentives
•    “Plus” products improved– Regular, Plus, Flexi-Plus and Family Plus
•    Ryanair Holidays rolling out across all markets – 3,4,5 star hotels
•    Ryanair Rooms – more partners and more choice
•    Amazon of Travel – New search function
•    Into the Blue – bespoke travel content in the app in 5 languages
•    Express booking – pre-saved preferences for faster bookings (3 clicks)
•    Auto check-in – for both flights once return seats are booked

“The success of the “Always Getting Better” programme over the past three years has been reflected in ever increasing load factors and record passenger numbers, which has seen our traffic grow by over 50%,” said Ryanair’s Chief Marketing Officer, Kenny Jacobs.  “In a year when Ryanair became Europe’s largest airline, carrying 120m customers and Ryanair.com became the world’s most visited airline website, we are pleased to launch Year 4 of AGB today, with an exciting range of initiatives in digital, product and ancillary.”

Date: April 10, 2017

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