NEW LOW-COST STRATEGY FOR AIR FRANCE

Dino D'Amore
By Dino D'Amore July 12, 2011 15:26

NEW LOW-COST STRATEGY FOR AIR FRANCE

As part of its revised business model, Air France plans to deploy A320s from several regional bases on point-to-point short- and medium-haul routes in a bid to compete with low-cost carriers. It also plans to increase seat capacity more than 30% by launching 54 nonstop routes from Marseille, Toulouse, Nice and Bordeaux to major cities in Europe and the Mediterranean, as well as by increasing capacity on domestic routes.

Passengers on this new service will still be offered free checked baggage, a choice of daily newspapers at boarding, a snack, and a choice of seat and payment by credit card at no extra charge.

“With this new project involving all its employees in France, Europe and the Mediterranean, Air France intends to initiate a virtuous circle that will enable its medium-haul operations to regain profitable growth, the foundation of the Air France-KLM group’s strategy, while offering customers attractive fares and ensuring long-term employment,” said Air France KLM CEO Pierre-Henri Gourgeon.

Dino D'Amore
By Dino D'Amore July 12, 2011 15:26
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