A report spearheaded by air transport industry IT provider SITA has highlighted generative AI and urban air mobility (UAM) to be the two most significant trends predicted to impact the air travel sector over the next decade. SITA’s ‘Meet the Megatrends’ report, headed by the SITA Lab innovation team and drawing on insights from across the global industry, identified what SITA describes as ’12 emerging technological, societal, traveller, and economic trends that will significantly morph the travel landscape by 2023’. Generative AI technology has ‘surged to the top of airport and airlines, with 97% of airlines planning a program to

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