Saudia selects Accenture for digital transformation

Saudia has selected Accenture to help the airline upgrade its services through a digital transformation program. As a part of the deal, Saudia plans to use artificial intelligence technologies designed to enhance its digital infrastructure, building more than 260 new digital and electronic services over a two-year period. All the digital systems developed by Accenture will be designed specifically for Saudia, increasing operational efficiency and reducing operational costs with a new enterprise-wide cloud-based data foundation. “Through this strategic collaboration, our primary aim is to enable Saudia to tap into the combined power of digital, cloud and data, laying a strong