Saudi Arabia’s national flag carrier has launched its a beta version of its new digital platform powered by artificial intelligence (AI), the Travel Companion. It is a part of its two-year plan to innovate the travel industry through digital initiatives. “We are thrilled to introduce the Travel Companion, a game-changer in the airline industry that will revolutionise the digital travel experience,” said Saudia Group director general Ibrahim Al-Omar. “This platform, resulting from our ongoing collaboration with Accenture, signifies our forward-looking approach to providing guests with unparalleled convenience and flexibility.” The digital platform is intended to be a cohesive and personalised

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