Riyadh Air and IBM to “redefine” air travel experience

IBM and Riyadh Air have expanded their collaboration at the annual technology conference, LEAP, in Saudi Arabia. The airline, which is scheduled to commence operations in early 2025, is planning to utilise IBM Consulting’s open ecosystem of business partners and industry expertise to introduce next-generation, channel-fluid guest and traveller interactions. “We’re on a mission to shape the future of air travel at Riyadh Air,” said the airline’s CEO Tony Douglas. “By teaming up with IBM, we’re pushing the boundaries of innovation to create a transformed passenger experience that is more seamless, personalised and sustainable. From AI-powered check-in systems to immersive