Cathay Pacific takes flight with Salesforce to boost digital transformation

Cathay Pacific is using Salesforce to accelerate digital transformation, generate new revenue streams and improve customer experiences with personalized engagements. An existing Salesforce Sales Cloud and Service Cloud customer since 2014, Cathay Pacific is deploying Salesforce Marketing Cloud to unify sales, service and marketing, and deliver connected, personalized customer experiences across any channel, including email, social, digital advertising and more. With the addition of Marketing Cloud, Cathay Pacific will focus on three key areas: acquiring new customers, personalizing all touch-points along the traveller’s journey and getting a complete 360-degree view of the members of its Marco Polo loyalty program.  “Expanding