Professor Simone Ferriani, Professor of Entrepreneurship at Bayes Business School (formerly Cass), and academics from the University of Bologna examined airline industry networks, and found that disruptions could provide opportunities for companies on the periphery of networks to build connections much more successfully and gain influence within their industry. Previous research has revealed that companies often exist within a network yet can remain on the periphery, while the most influential players consistently occupy the prime positions. This model repeats over time, creating significant challenges for new companies attempting to break in and secure a central role within the industry alliance

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