Alaska Airlines appoints 34-year airline veteran to lead sales

Alaska Airlines has named 34-year airline veteran Toni Freeberg managing director of sales effective immediately. Freeberg assumes the role currently held by Mark Bocchi, who will retire from Alaska Airlines in October after 40 years. In her new role, Freeberg will set the strategy and oversee corporate and specialty sales, and further champion the integration into the oneworld global alliance. As managing director of sales, she will drive West Coast international initiatives and corporate partners, travel management companies and small business programs. Additionally, she’ll work with airline and corporate customers to create partnerships that reduce the climate impact of corporate