South Korea’s SK Telecom (SKT) has made an equity investment of $100 million in Joby Aviation as a part of extended partnership between the two companies. The agreement paves way for Joby to participate alongside SKT in Korea’s ‘K-UAM Grand Challenge.’ The Challenge is a phased demonstration program, led by the Korean Ministry of Land, Infrastructure and Transport designed to foster the adoption of aerial ridesharing in Korea. Commenting on the news, JoeBen Bevirt, founder and Chief Executive, Joby Aviation, said: “Our partnership with SKT places Joby in the best possible position to capitalize on the opportunity presented by the

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