Virgin Australia has announced the launch of Virgin Australia Cargo on 1 July 2015, a move that will dramatically change the competitive dynamics of the air cargo market in Australia, says the airline. The establishment of Virgin Australia Cargo is a key plank in the Group’s Virgin Vision 2017 strategy. Merren McArthur, Group Executive – Virgin Australia Cargo, said “Virgin Australia will now actively compete in the domestic and short haul international cargo market for the first time.” “We will leverage the famous Virgin Australia customer focused culture to deliver exceptional service at competitive rates. “We understand that reliability and

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