Cathay Pacific rebrands its cargo entity as Cathay Cargo

Cathay Pacific has rebranded its cargo business as Cathay Cargo aligning with the airline’s overarching brand redesign. The airline claims that the new brand name reinforces the existing strong brand association and perceptions held by its customers Group chief executive officer Ronald Lam said: “Cathay’s cargo business has played a vital role in the success of the Cathay Group since 1946, when we carried our first shipment between China and Australia. Our cargo services operate out of our home base of Hong Kong, which is also the world’s busiest international air cargo hub.” Director Cargo Tom Owen said: “Cathay Cargo