Saudia reveals major re-brand strategy

Saudia, the national flag carrier of Saudi Arabia, has revealed its new brand identity and livery during a milestone event in Jeddah, in the presence of Royal Highnesses, Excellencies and leaders from both the public and private sectors. The airline says that this new identity is in line with a wider strategic digital transformation plan aimed at strengthening the airline’s support for the Kingdom’s Vision 2030 “to bring the world to Saudi Arabia”. The rebrand introduces innovative concepts in terms of customer services with a strong focus on digital aspects and enhancing the guest experience by celebrating Saudi culture. The