Sabre and Virgin Atlantic extend and expand global distribution deal

Travel software company Sabre and Virgin Atlantic have “reaffirmed their long-standing relationship with the renewal of their global distribution agreement”, according to a statement by Sabre. Sabre is to “offer enhanced Virgin Atlantic content through its GDS marketplace, as well as the future ability to retail NDC offers” as part of an “expanded agreement” that will mean “richer access to Virgin Atlantic’s broad range of products and offers” for hundreds of thousands of travel agencies “Sabre is a trusted, long-term partner and we look forward to further enhancing our collaboration, to help us elevate our global distribution strategy and support