JetBlue launches loyalty programme, including helicopter lift from JFK to Manhattan

JetBlue has launched the TrueBlue loyalty programme it announced in 2022. The scheme offers “more value with the introduction of tiles, Perks You Pick, expanded levels of Mosaic and more ways to earn perks and status than ever before”, the New York-based carrier said on May 10, claiming to have “set the bar sky-high as a travel brand”. A customer who racks up 50 “tiles” can get extra check-in bags or an upgrade on the Heathrow Express train into London, among other options.  Pick up over 100 tiles and a passenger can get up to seven inches more legroom for