JetBlue has paired up with CHOOOSE to offer passengers a way to “champion SAF adoption through a dedicated climate platform”. The system allows customers to estimate the CO2 emissions of their flights and then pay to cover the cost premium of sustainable aviation fuel (SAF) over conventional jet fuel. According to the airline, as soon as “cost-effective SAF is made available commercially at scale”, it will be “the most promising avenue for addressing aviation emissions in a meaningful and rapid way”, though only roughly 0.3% of JetBlue’s fuel in 2022 was SAF. “The call from our customers for more sustainable
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