AirAsia India receives DGCA nod to operate under Air India Express brand name

AirAsia India has received regulatory permission to operate flights under the brand name Air India Express, indicating a fast-tracking of the integration efforts between the two airlines paving way for merger. The approval includes harmonizing customer touchpoints, products, and services across both airlines. Now, the two airlines, Air India Express Ltd. and AirAsia India flights can be marketed, distributed, and operated under a common brand name, ‘Air India Express, prior to the scheduled legal merger. The Tata Group has been keen on cross-utilizing the resources of both airlines, such as pilots and cabin crew, and also be allowed to combine