Malaysian airline AirAsia and Canadian ancillary revenue solutions provider Plusgrade are to collaborate on new passenger upgrade bidding program ZoneUp. Passengers with standard AirAsia tickets can bid for premium upgrades through the program. “We’re thrilled to be bringing our signature and leading upgrade program to AirAsia,” said Plusgrade founder and CEO Ken Harris. “Together we are creating added value for travellers while unlocking the full potential of ancillary revenue growth for AirAsia.” “The AirAsia ZoneUp program is a testament to our dedication to provide value and choice to our guests,” said AirAsia Group CCO Karen Chan. “We are excited to

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