Arguably all airlines should, by now, be targeting millennial’s as the next generation of flyers, but Air France has launched its marketing campaign for new budget carrier Joon as specifically targeting the millennial generation – aged between 18-35. It the hot new focus for most marketing shops and the millennial phenomenon has spurred any number of white papers from consultancy shops on how firms can attract and retain millennial talent and how to sell to this generation of individuals weaned on smart phones and social media. Their short attention spans seem to dominate many theses but Air France’s initial blurb
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