Air France has launched its new airline, Joon, which will start operating medium-haul flights from Paris-Charles de Gaulle this autumn, followed by long-haul flights in summer 2018. Air France says Joon is especially aimed at “a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology”. The marketing release says that this new brand has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport. Joon will offer original products and services that reflect those of Air France. Joon is a

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