Heike Birlenbach appointed Vice President Sales Lufthansa Group for the new merged EMEA sales region

Eleanor Steed
By Eleanor Steed December 8, 2016 12:50

Heike Birlenbach appointed Vice President Sales Lufthansa Group for the new merged EMEA sales region

Changes to the sales structure of the Lufthansa Group have resulted in the reshaping of the current sales areas and senior sales positions being appointed, effective as of 1 January 2017.

Since 2014 Heike Birlenbach holds the position of Vice President Sales Europe Lufthansa Group Airlines. As of next year, 2017, she now has been appointed Vice President Sales EMEA Lufthansa Group Airlines. In this position Birlenbach will not only be responsible for all sales and commercial activities in Europe but also in the Middle East and Africa. With this extended responsibility she will lead the newly merged sales area, EMEA, which, as of 2017 will combine the two former sales areas – Europe and Africa/Middle East.

In this new function she reports to the Executive Vice President Sales Lufthansa Group Airlines. Jens Bischof says, ”In the case of Heike Birlenbach, we appointed a very experienced and highly dedicated Vice President of our Sales organization, who steered the sales and marketing activities in Europe very successfully. Her new role not only involves management of the extended sales area, but ensures the smoother merger of the two sales regions. Through this new structure we are repositioning ourselves to be more market-orientated and more efficient.”

Eleanor Steed
By Eleanor Steed December 8, 2016 12:50