Changes to the sales structure of the Lufthansa Group have resulted in the reshaping of the current sales areas and senior sales positions being appointed, effective as of 1 January 2017. Since 2014 Heike Birlenbach holds the position of Vice President Sales Europe Lufthansa Group Airlines. As of next year, 2017, she now has been appointed Vice President Sales EMEA Lufthansa Group Airlines. In this position Birlenbach will not only be responsible for all sales and commercial activities in Europe but also in the Middle East and Africa. With this extended responsibility she will lead the newly merged sales area,

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