IATA’s World Passenger Symposium to focus on customer experience during air travel

The International Air Transport Association (IATA) 2022 World Passenger Symposium (WPS) event will be held on November 1, 200 for two days in Bahrain with Gulf Air as the host airline. The theme of the event is Unlocking Value Creation by Putting the Customer First addressing the end-to-end customer journey encompassing everything from shopping and purchasing an air travel product to arriving at the destination. Willie Walsh, IATA’s Director General said: “Air travellers expect transparency wherever they shop for fares, and other airline products, customized offers; bag tracking, and contactless processing at airports. I look forward to discussing how we