Jumia has announced a new partnership with Amadeus as a base for a new flights marketplace on Jumia, that will be a step further towards making travel in Africa simple and affordable. The platform aims at enabling travel agents, airlines, and travel websites to bring all flight content online, to offer customers the best available prices for their flights. Current statistics indicate that 90% of the flight market is still offline while only 10% exists online. This comes in the wake of increased flight bookings on Jumia’s flights portal, with explosive growth of 400% between July 2017 and July 2018.
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