flypop opts for Bluebox Wireless IFE

UK start-up airline flypop has selected Bluebox Aviation Systems to provide an ancillary revenue generating retail and in-flight entertainment solution on board its Airbus A330 aircraft. The airline is on target to launch with its initial aircraft in October thereafter adding an aircraft every six months. Bluebox is providing flypop with an integrated solution that will enable several ancillary revenue streams for the airline, most by directly engaging with passengers via their own personal devices during their flight. The retail solution will enable touch-free ordering and payments for food & beverages as well as gifts and other onboard retail products