Datalex achieved an important milestone with IATA Airline Retailing Maturity index (ARMi) certification for three pricing capabilities. With this certification, IATA stated that airlines can unlock greater value to the customers with improved differentiation of products, offers, and prices. Commenting on the new certifications, Conor O’Sullivan, Chief Product Officer at Datalex, said: “This is a significant milestone in our advanced retailing strategy for airlines. Our latest ARMi certifications bring us further on the journey to truly differentiated offers with competitive and optimal pricing and further recognize our proven ability to deliver rich retailing capabilities for airlines across both the direct channel and NDC. The

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