Aeroflot now offers Alipay as a payment option on its website to enhance service for Chinese customers. Aeroflot is the first transport partner of the Chinese payment system in Russia. To leverage the vast potential of the Chinese market, Aeroflot has recently developed a host of service-enhancing initiatives to cater to Chinese passengers. A Chinese-language version of the website has been launched, and significant changes have been made to in-flight service. Passengers receive menus in Chinese, and those flying business-class can enjoy an Asian set menu featuring a selection of national cuisines. The in-flight entertainment systems offer Chinese programmes, and

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