Vertical Aerospace has appointed Steffen Bay as Head of Market Development, Latin America (LATAM), and Derek Cheng as Head of Commercial, Asia-Pacific. Bay will be based in Brazil where he will be responsible for leading the implementation of business development activities to open-up the LATAM market further for Vertical. As the former Chief Executive Officer of NHV, a worldwide specialised B-to-B helicopter services business, Bay will also be Vertical’s expert on the helicopter market and opportunity. He has over 20 years’ experience in the aviation and financial industry, having worked in senior roles at NHV, Era Helicopters, now Bristow Group
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