Hawaiian Airlines has announced the appointment of Alison Croyle to the newly created position of director – external communications. In this role, she is responsible for overseeing strategic communications and messaging for Hawaiian Airlines across different channels in its local, national and international destinations. Croyle recently served as communications manager for TripAdvisor where she designed and implemented the travel brand’s consumer and business media relations strategy. Prior to this, she held the position of corporate communications manager at JetBlue, where she served as a company spokesperson and led more than 40 new city openings to maximize publicity for the airline
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