Mark Bocchi has been promoted to managing director of sales and community marketing for Alaska Airlines. Bocchi previously served as director of passenger and alliance sales for Alaska Airlines and led the carrier’s efforts to increase its community involvement in Portland, Oregan. In his new role, Bocchi will continue to lead the field sales team and employee engagement and community outreach efforts in Portland and Seattle. He also assumes responsibility for alliance sales activities, sales information systems and EasyBiz, the airline’s corporate online booking product.

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