Seabury Capital Group’s global aviation practice (Seabury) and Airline Strategy Group (ASG) have announced a strategic partnership that will combine the two global aviation advisory firms’ platforms. As part of the strategic partnership, ASG will be rebranded to operate as a new entity, “Seabury Airline Strategy Group” or “SASG,” focused on delivering specialised solutions for empowering airlines to develop successful commercial airline strategies. SASG mission will be to help airlines discover market opportunities, revenue strategies, and the right partnerships that enable them to adapt to changes in demand, economic conditions, capacity, and their financial landscape, according to the companies. ASG

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