The Indian airline market battle for market share has today gone turbodrive as Air India, IndiGo GoAir and SpiceJet have all announced sales on 30-60 day advance purchases at 50% discount across all major sectors. SpiceJet has dropped fares between Delhi and Mumbai to just Rs 2,830 and Bangalore to Delhi to Rs 3,444. These price points are well below the previously considered breakeven points for these routes based on a full aircraft. The discounts are valid on travel at least 30 days after the day of the booking, and up to April 15, 2015. The Air India approach is

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