Transavia France partners with Planitas to drive ancillary revenue growth

Transavia France, the low-cost carrier, part of the Air France-KLM Group, is partnering with Planitas, the data services partner, to support the airline’s ancillary revenue efforts by leveraging the value of its own data to drive optimised customer centric offers. This partnership will transform Transavia France’s price decisioning by delivering customer centric offers that lead to higher ancillary revenue yield, increased customer satisfaction and a net increase on total revenue to drive Transavia’s price decisioning capability. “We are delighted to team up with Planitas,” says Nicolas Hénin, Chief Commercial Officer at Transavia France. “This partnership is in line with our