Southwest Airlines has announced its traffic results for July 2014, during which it flew 10.6 billion revenue passenger miles (RPMs), a 6.6% increase from the 10 billion RPMs flown in July 2013.  Available seat miles (ASMs) increased 2.6% to 12.3 billion, from the July 2013 level of 11.9 billion.  The July 2014 load factor was 86.7%, compared to 83.5% in July 2013.  For July 2014, passenger revenue per ASM (PRASM) is estimated to have increased approximately 4% compared to July 2013. For the first seven months of 2014, the Company flew 63.4 billion RPMs, compared to 61.7 billion RPMs flown for

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