Singapore Airlines and Tourism Australia ink deal to promote business travel in Australia

Tourism Australia and Singapore Airlines have signed a three-year agreement to promote business events travel to Australia. As a part of the agreement, Tourism Australia and Singapore Airlines will jointly deliver marketing and promotional trade activities within Asia and the United Kingdom to promote Australia as destination for business events. Prior to the pandemic business events was a strong performing sector for Australia with 1.04 million arrivals, spending A$4.5 billion for the year to 31 December 2019. JoAnn Tan, senior vice president marketing planning, Singapore Airlines, said, “Australia has always been an attractive and popular destination for both leisure and