Riyadh Air and Adobe have announced a new strategic technology partnership, with the startup Saudi airline to employ Adobe Experience’s Cloud solutions to create generative AI-powered travel experiences. “Through our strategic partnership with Adobe, we will be able to create incredible, personalized experiences for our guests at every stage and every moment of their journey, said Adam Boukadida, chief financial officer at Riyadh Air. Adobe Sensei GenAI capabilities within Adobe Experience Cloud will ‘create the vast variations of on-brand copy required to deliver personalized campaigns at scale,’ explains Riyadh Air, with ‘real-time insights and interactions’ ensuring the airline ‘will be

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