PLAY hires new sales and marketing director

Icelandic airline play has recruited airline veteran Adrian Keating as executive director of sales and marketing Keating has over 20 years of industry experience, including with British Airways, easyJet, Etihad, Air Transat, Malaysia Airlines and Norse Atlantic. and comes with a “proven track record of thriving in commercial restructures and entrepreneurial environments,” according to his new employer. “This role offers a fantastic opportunity to lead a talented team and I look forward to contributing to PLAY’s continued success and growth, and to helping shape the future of the airline industry through innovative and forward-thinking strategies,” Adrian Keating said.