PLAY carried 191,577 passengers in July 2023, which is a new record in the airline ‘s history reporting a 19% rise over its highest passenger number (PAX) recorded so far. The airline also broke its record for load factor, with 91.1% in July, making it the biggest month in the history of PLAY. The airline provided an on-time performance of 80.2%. Of all passengers flying with PLAY in July 2023, 26.8% were departing from Iceland, 32.1% were traveling to Iceland, and 41.1% were connecting passengers. PLAY´s North American destinations recorded a load factor of over 90% while European markets, Copenhagen,

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