US carrier JetBlue is to provide NBC’s streaming service, known as Peacock, as part of its in-flight entertainment options. The tie-up, announced on December 14, will make JetBlue the exclusive airline provider of Peacock. The carrier claims to be only US airline offering free in-flight high-speed wifi and screens on the back of every seat. The deal means members of TrueBlue, the carrier’s loyalty programme, will be offered a free year-long subscription to Peacock – “another fun, witty brand born in NYC”, according to JetBlue marketing and loyalty chief Jayne O’Brien.
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